Ryanair + Price= Quality

Just seen some tweets of people hating on Ryanair yet again. This always frustrates me, imagine how many less trips, sights and experiences we'd have without the low cost airline.

The word quality bears no significance in today’s Ireland.

A nation still in the midst of its worst recession ever and yet it seems as though general consumer prices are still the same. Quality in terms of a paid service should include many things, but in today’s market it filters down to one fundamental: Price.

I guess it really comes down to how you perceive Quality and indeed value. And that’s exactly the problem. There is a totally backwards concept of it in Ireland today.  Take the general ravings of the public of the poor customer service and unfair charges of Ryanair (you were warned not to go over 20kg!), something that infuriates me.

Yes it seems that the horrific customer service, outrageous charges and the all in all uncomfortable experience of flying with Ryanair culminates directly into a service of definite bad quality. Meaning that less people are flying with Ryanair right?

Well, Not exactly. In July 2010 Ryanair became the first airline in Europe ever to carry more than 7 million passengers in one month. Today the airline flies to over 1,100 routes and to more than 155 airports in 26 countries. It seems that in amidst of all this bad press exists, dare I say, a quality service. Why else would so many people fly with Ryanair as oppose to competitors’?

It doesn’t take a genius to know why either; price. No matter how much we hate to admit it, the Ryanair service plus its price equals excellent quality and when taking a quality-value based approach, quality and value are two of the same.

In the words of the eccentric CEO of Ryanair, Michael O’Leary commercial air passengers should no longer be perceived as “delicate creatures” reliant on “free pillows, blankets, and tea.” Flying should be “quick, efficient, safe” and above all else “affordable”.

Ryanair won’t be winning any customer service awards or indeed most comfortable flyer 2012, but when perceiving quality In relation to price Ryanair is the market leader in Europe. With a focus on internal efficiency and external effectiveness, Ryanair meets customer expectations by offering a commoditized way of getting from A to B and exceeds customer expectations with price.

Author: Declan Egan

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